What is the 'Click to Copy Cell' feature?

The Click to Copy feature allows you to quickly copy values from table cells, headers, or dimension labels in both Explorations and Standard Reports, making it easier to export data to spreadsheets or presentations.

How does the 'AB Test Segment Comparison' feature work?

This is a powerful tool for conversion rate optimization (CRO) that compares metrics between test variations in your Exploration reports. It automatically calculates statistical significance and checks for sample ratio mismatch (SRM) to validate your test results. Segments must be named with a `VAR-` prefix for it to work.

How do Data Range Presets speed up reporting?

This feature adds one-click buttons for common date ranges and comparison periods (like 'Last 7 Days' or 'Month-over-Month') to the standard GA4 reports, saving you from manually selecting dates in the calendar every time.

What is the 'Quick Calculated Metric' feature?

The Quick Calculated Metric feature lets you create temporary or saved calculated metrics on-the-fly. In Standard Reports, it adds a new interactive column. In Explorations, it enhances tooltips with calculated rates when you right-click a metric header. You can save metrics to your personal library and choose to auto-apply them.

How does the 'Create Exit Pages Report' feature work?

This feature instantly generates a new Standard Report template pre-filled with Exits, Views, and Bounce Rate metrics, using Page Path as the primary dimension. It provides a crucial workaround since the 'Exits' metric is not available in the standard GA4 Report Builder UI. You can access it from the extension popup when on any GA4 property page.

GA4 Optimizer Features

GA4 Optimizer aims to solve common challenges in the Google Analytics™ 4 interface. This guide explains how each feature can improve your daily analysis, reporting, and insight-gathering tasks.

Quick Access to Settings: Most features can be toggled on/off from the extension popup. Features with more detailed configurations have a settings Settings icon button next to their toggle in the popup.

Need More Detail? Check out our complete documentation for in-depth explanations, troubleshooting guides, and step-by-step instructions.

1. Click to Copy Cell

Applies to: Explorations & Standard Reports
Quickly copy values from table cells, headers, or dimension labels for easier data export to spreadsheets or presentations. Configure single, double, and triple-click behaviors in settings.

3. Highlight Sampling

Applies to: Explorations & Standard Reports
Instantly see when your data is sampled. This feature makes the data quality icon pulse so you're always aware of potential data inaccuracies.

4. Percentage Change Highlighter

Applies to: Standard Reports Only (when date comparison is active)
Uses conditional formatting to highlight significant positive or negative trends based on user-defined ranges and colors. Configure ranges, colors, and highlight source in settings.

5. Δ% Share Change (Reports)

Applies to: Standard Reports Only (when date comparison is active)
Calculates and displays the percentage change of the "percentage of total" values directly in the "% change" row, providing deeper context than standard % change.

6. Percentage of Column Total

Applies to: Explorations Only
On hover, this instantly calculates each row's percentage contribution to the column total, ideal for quick contribution analysis.

7. Detailed Results Shortcut (Beta)

Applies to: Explorations Only
Manually trigger "More detailed results" (less sampling) in Explorations using a keyboard shortcut for better accuracy. Configure manual or automatic activation modes in settings.

8. Percentage of All Users

Applies to: Explorations Only
Quickly calculate and compare user conversion rates for different segments against the total user base, simplifying funnel and segment performance analysis.

Requirement: The 'All Users' segment or any segment containing "All users" must be included in your Exploration table setup.

9. AB Test Segment Comparison

Applies to: Explorations Only
A powerful tool for conversion rate optimization (CRO) that compares metrics between test variations, calculates statistical significance, and checks for sample ratio mismatch (SRM).

Requirement: Segments must be named with `VAR-` prefix, and the control segment must start with `VAR-Control` (case-sensitive).

10. Collapsible Panels

Applies to: Explorations Only
Get more space for your data. This adds a toggle to collapse the "Variables" and "Tab Settings" panels for a less cluttered analysis view.

11. Sticky Conversion Calculator

Applies to: All Google Analytics 4™ Pages
A quick-access calculator for common marketing calculations like conversion rate or CPC, available anywhere in the GA4 interface. Calculate two CRs and compare them with absolute difference and relative uplift.

12. Data Range Presets

Applies to: Standard Reports Only
Speeds up your reporting by adding one-click buttons for common date ranges and comparison periods, like "Last 7 Days" or "Month-over-Month." Customize visible presets and their order in settings.

13. Quick Calculated Metric

Applies to: Standard Reports & Explorations
Create temporary or saved calculated metrics (e.g., rates, ratios) directly within your reports. You can save calculated rates to your personal library and choose to auto-apply them in Standard Reports, Explorations, or both.

Note: Saved calculated metrics are available for quick access and management in the settings page. Temporary (on-the-fly) calculations are only for your current view and will be cleared when the page reloads.

14. Line Chart Color Customization (Beta)

Applies to: Standard Reports & Explorations
Customize the colors of line charts and add hourly granularity to Standard Reports. Click the palette icon near charts to customize colors, or use the new "Hour" option in the time interval dropdown for detailed hourly analysis.

15. Fix Shared Links

Applies to: All Google Analytics 4™ Pages
Fixes the common problem where shared GA4 links don't work because you're signed into the wrong Google account. When you encounter "Missing permissions" errors, this feature automatically adds a "Try Another Account" button to seamlessly retry the link with your other signed-in Google accounts.

When This Helps: Perfect for when colleagues share GA4 links via email, Slack, or Teams, but you're signed into a personal Google account instead of your work account, or when you have multiple work accounts with different property access levels.

16. Create Exit Pages Report

Applies to: All Google Analytics 4™ Pages (via Popup)
Instantly generates a new Standard Report template pre-filled with Exits, Views, and Bounce Rate metrics, using Page Path as the primary dimension. This feature provides a crucial workaround, as the "Exits" metric is not available in the standard GA4 Report Builder UI.

Note: This feature requires you to have at least Editor Role Access and to be on a page within a GA4 property (i.e., the URL must contain a property ID like "/p123456789/"). The button in the popup will be disabled if you are not on a valid GA4 page.

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