What is the 'Click to Copy Cell' feature?

The Click to Copy feature allows you to quickly copy values from table cells, headers, or dimension labels in both Explorations and Standard Reports, making it easier to export data to spreadsheets or presentations.

How does the 'AB Test Segment Comparison' feature work?

This is a powerful tool for conversion rate optimization (CRO) that compares metrics between test variations in your Exploration reports. It automatically calculates statistical significance and checks for sample ratio mismatch (SRM) to validate your test results. Segments must be named with a `VAR-` prefix for it to work.

How do Data Range Presets speed up reporting?

This feature adds one-click buttons for common date ranges and comparison periods (like 'Last 7 Days' or 'Month-over-Month') to the standard GA4 reports, saving you from manually selecting dates in the calendar every time.

What is the 'Quick Calculated Metric' feature?

The Quick Calculated Metric feature lets you create temporary calculations on-the-fly. In Standard Reports, it adds a new interactive column. In Explorations, it enhances tooltips with calculated rates when you right-click a metric header. This is for quick analysis without needing to edit your GA4 property's saved metrics.

GA4 Optimizer Features

GA4 Optimizer aims to solve common challenges in the Google Analytics™ 4 interface. This guide explains how each feature can improve your daily analysis, reporting, and insight-gathering tasks.

Quick Access to Settings: Most features can be toggled on/off from the extension popup. Features with more detailed configurations have a settings Settings icon button next to their toggle in the popup.

1. Click to Copy Cell

Applies to: Explorations & Standard Reports
Quickly copy values from table cells, headers, or dimension labels for easier data export to spreadsheets or presentations.

3. Highlight Sampling

Applies to: Explorations & Standard Reports
Instantly see when your data is sampled. This feature makes the data quality icon pulse so you're always aware of potential data inaccuracies.

4. Percentage Change Highlighter

Applies to: Standard Reports Only
Uses conditional formatting to highlight significant positive or negative trends, helping you spot important changes in your performance metrics.

5. Δ% Share Change (Reports)

Applies to: Standard Reports Only
In comparison mode, this calculates the percentage point change in a metric's share of the total, providing deeper context than the standard % change.

6. Percentage of Column Total

Applies to: Explorations Only
On hover, this instantly calculates each row's percentage contribution to the column total, ideal for quick contribution analysis.

7. Auto Detailed Results (Beta)

Applies to: Explorations Only
For better data accuracy, this feature automatically attempts to request the most granular data available for your Exploration reports, a key method to reduce data sampling.

8. Percentage of All Users

Applies to: Explorations Only
Quickly calculate and compare user conversion rates for different segments against the total user base, simplifying funnel and segment performance analysis.

Requirement: The 'All Users' segment must be included in your Exploration table setup.

9. AB Test Segment Comparison

Applies to: Explorations Only
A powerful tool for conversion rate optimization (CRO) that compares metrics between test variations, calculates statistical significance, and checks for sample ratio mismatch (SRM).

Requirement: Segments must be named with `VAR-` prefix, and the control segment must start with `VAR-Control`.

10. Collapsible Panels

Applies to: Explorations Only
Get more space for your data. This adds a toggle to collapse the "Variables" and "Tab Settings" panels for a less cluttered analysis view.

11. Sticky Conversion Calculator

Applies to: All GA4 Pages
A quick-access calculator for common marketing calculations like conversion rate or CPC, available anywhere in the GA4 interface.

12. Data Range Presets

Applies to: Standard Reports Only
Speeds up your reporting by adding one-click buttons for common date ranges and comparison periods, like "Last 7 Days" or "Month-over-Month."

13. Quick Calculated Metric

Applies to: Standard Reports & Explorations
Create custom rates and ratios on-the-fly without needing Admin access. Adds a new interactive column to Standard Reports and enhances hover tooltips in Explorations for quick, contextual calculations.

Note: These calculations are temporary for your current session and are not saved permanently to your GA4 property.

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