Missing Exit Rate in GA4? Here's the 30-Second Fix
Published on Mon Jun 23 2025
Frustrated that you can see 'Exits' and 'Views' in a GA4 report but not 'Exit Rate'? Learn how to create custom calculated metrics on-the-fly without leaving the page.
GA4 Optimizer Blog
Actionable advice on solving common GA4 frustrations and getting more from your data.
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A Faster Workflow for MoM & YoY Reporting in GA4
Published on Mon Jun 16 2025
Stop wasting time with GA4's clunky interface. Learn a faster workflow to create insightful Month-over-Month reports with one-click presets, on-the-fly calculated metric, and more.
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How to Properly Analyze A/B Test Results in GA4
Published on Sun Jun 08 2025
Struggling to validate your A/B test results in GA4? Learn the manual method for checking statistical significance and discover how to automate the entire process in one click.